OOH: Eyeballs
A good headline should grab your eyes by the balls.
OOH: Page Six
If you don't want it printed on page six, don't do it.
OOH: Cover
You can judge a paper by it's cover.
OOH: Headlines
Headlines that make headlines.
OOH: Long-Winded
Nobody says "Hey, wanna hear a dull story told the longest way possible?"
OOH: Freedom
What good is freedom of the press if you're not going to use it.
OOH: Boring
News doesn't need to be boring to be news.