Direct Mail: Plantable Letter (1)
       
     
Direct Mail: Plantable Letter (2)
       
     
Print: Fear, Pain and Failure
       
     
Print: Failure (Copy)
       
     
Direct Mail: Plantable Letter (1)
       
     
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Direct Mail: Plantable Letter (1)

Wouldn't it be nice if after reading a letter you could plant it in your garden to grow some flowers?

Direct Mail: Plantable Letter (2)
       
     
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Direct Mail: Plantable Letter (2)

The first ever direct mail piece that people put in their garden instead of their trash.

Print: Fear, Pain and Failure
       
     
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Print: Fear, Pain and Failure

A print campaign encouraging people to embrace their biggest fears, pains and failures.

Print: Failure (Copy)
       
     
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Print: Failure (Copy)

Failure doesn't stand in the way of success. The fear of failure does.